The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes.

The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint.

Key Responsibilities

Outbound Calling & Lead Outreach
Drive proactive outreach to potential customers through outbound calling initiatives
Engage prospects from purchased databases, sourced leads, and internal lead pools
Qualify prospects based on defined business parameters
Build and maintain a robust pipeline of potential customers through continuous engagement
Site Visit Generation
Drive walk-ins and scheduled site visits through strategic prospect nurturing
Booking Conversion
Drive sales closures from directly sourced leads




Work closely with the site sales closing team to improve conversion ratios
BTL & Corporate Activations
Plan and execute on-ground activation initiatives
Drive corporate outreach programs and engagement activities
Generate qualified leads through strategic BTL interventions
Direct Conversion Pipeline Ownership
Act as the custodian of the entire direct sourcing and conversion funnel
Prospect Relationship Management
Serve as the seamless bridge between prospects and the sales closing team
Funnel Accountability & Performance Management
Drive end-to-end ownership of direct sourcing outcomes

Key Performance Indicators (KPIs)

Outbound connect rate
Qualified lead generation
Site visit generation ratio
Site visit to booking conversion
Booking contribution through direct sourcing
Activation-to-lead conversion efficiency

Preferred Experience

Experience in residential real estate sales / direct sales / lead conversion
Solid exposure to outbound

📌 Dy Manager-Sales (Bengaluru)
🏢 Brigade Group
📍 Bengaluru