Company Description Proxima Skills Academy bridges the gap between education and employability by delivering industry-aligned skill development programs that prepare learners to be job-ready from day one. The academy focuses on Life Sciences, Healthcare, Data, Technology, and Emerging Digital Skills, offering structured training, real-time project exposure, and robust placement support. Programs are designed by industry experts to match current market demands and employer expectations, combining hands-on projects with practical learning.

Learners receive career guidance, interview preparation, and placement assistance through hiring partners.

Proxima Skills

Academy serves students, working professionals, and organizations seeking to upskill talent, with a mission to empower people to build meaningful careers.

Role Description The Digital Marketing Manager will lead the planning, execution, and optimization of digital campaigns to promote Proxima Skills Academy’s programs and strengthen brand presence. This full-time, on-site role in Bengaluru South involves managing social media channels, developing content calendars, and driving engagement across platforms. The role includes overseeing performance marketing initiatives, coordinating lead generation campaigns,



and collaborating with sales and academic teams to align marketing strategies with business goals.

The Digital Marketing

Manager will monitor web analytics, track key performance indicators, generate reports, and recommend data-driven improvements. Additional responsibilities include managing agency or vendor relationships, staying current with digital marketing trends, and ensuring consistent brand messaging across all digital touchpoints.

Qualifications

- Demonstrated skills in Digital Marketing and Marketing, including campaign planning and brand positioning.
- Proficiency in Social Media Marketing and Lead Generation, with experience managing multi-channel initiatives.
- Ability to work with Web Analytics tools to measure performance, optimize campaigns, and report on key metrics.
- Strong written and verbal communication skills, with the ability to craft clear, audience-focused messaging.
- Experience in the education, training, or edtech sector is an advantage.
- Proven ability to work on-site in a cross-functional team environment and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are beneficial.

📌 Digital Marketing Manager (Bengaluru)
🏢 Proxima Skills Academy
📍 Bengaluru