Budget: 25,000

Key Responsibilities 1. Paid Media &

- Performance Marketing ● Assist in planning and executing campaigns across Meta, Google, LinkedIn, YouTube, and other relevant platforms. ● Support full-funnel strategies including segmentation, retargeting, and conversion optimisation. ● Track CPC, CTR, ROAS, CPA, and other KPIs and help with continuous optimisation.
- Analytics, Reporting &
- Insights ● Build or support dashboard creation in GA4, Looker Studio, or equivalent tools. ● Analyse campaign performance and provide actionable insights. ● Report on traffic, conversions, bounce rate, and event-focused ROI.
- SEO &
- SEM ● Conduct keyword research, on-page/off-page SEO, and competitor analysis. ● Improve search rankings using tools like SEMrush, Ahrefs, and Google Search Console. 4.

Marketing

Automation &

• CRM ● Assist with automated email/SMS campaigns using Mailchimp, Brevo, or HubSpot. ● Manage lead nurturing workflows and CRM database hygiene.
- Event &
- IP Campaigns ● Support ticket sales campaigns, sponsor lead generation, and conversion-focused ads. ● Coordinate with the Social Media Manager for integrated pre-event and post-event campaigns.
- Team Collaboration &
- Project Management ● Work closely with creative teams for static, video, and ad assets. ● Maintain consistency in branding and communication across digital channels. ● Social Media Management &
- Content Calendar 7. Website &




- Funnel Optimisation ● Support UX/UI improvements, page load speed optimisation, and conversion funnel refinement. ● Help set up schema markup, goal tracking, and data layer configurations.
- Collaboration &
- Integration ● Align with the Social Media Manager to ensure organic and paid strategies complement each other. ● Contribute to unified monthly marketing performance reports. 9.

Content

Marketing ● Plan and publish blogs for Social Refuel’s website to improve SEO, website traffic, and brand authority. ● Manage and optimise the company’s LinkedIn presence, including posting updates, growing followers, and improving engagement. ● Coordinate with the creative team for copy, visuals, and content scheduling. ● Track performance of blogs and LinkedIn content using analytics tools.

Required Skills ● Knowledge of Meta Ads, Google Ads, LinkedIn Ads, GA4, Tag Manager, Looker Studio. ● Good understanding of SEO, SEM, and marketing automation tools. ● Familiarity with CMS (WordPress/Webflow) and UX optimisation tools (Hotjar, Microsoft Clarity).

Preferred Experience ● 1–2+ years in digital marketing, performance advertising, or SEO/SEM. ● Experience in event or lifestyle brand marketing is a plus. Role Details ● Position Type: Full time ● Working Days: Monday to Saturday ● Working Hours: 10:00 AM to 7:00 PM

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive-- Vikhroli
🏢 Pink Sky HR Services
📍 Vikhroli