Key Stakeholders

Internal : Sales Admin, Depot, Replenishment & Supply chain team.

External: AW & AWSM, PSM, Merchandisers & Supervisors.

Desired Competencies In store execution, Business Development, Channel Partner Management, Selling & Negotiation.

Experience

At least 5-7 years of relevant experience preferably with FMCG background

Key Responsibilities

Ensure achievement of secondary sales targets • Setting objectives for AW/Accounts • Breaking objectives for AWSM (beat-wise)

• Ensure communication of objectives to AW/Accounts • Periodic tracking of objectives

AW Management • Align, support & motivate AW to meet business objectives • Ensure adequate infrastructure & systems • Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance • Coach AWSM on BIL best practices & WOW • Train AWSM on Sales Call Process • Evaluate their performance periodically • Provide on the job support / guidance for addressing territory specific issues





Ensure adequate service level in market & build business in existing & new outlets • Ensure adequate servicing at dealer points • Maintain relations with existing dealers • Increase the depth and width per dealer • Prospect new outlets • Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing • Ensure adherence to plan-o-gram • Ensure execution of primary & secondary Merchandizing • Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products • Operationalize new product through communication & sampling • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point • Track & review performance of current products / schemes

Market Intelligence • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems • PJP data • MIS reporting • Ensure Hub of UDAAN

Represent Britannia for consumer complaints • Visit consumer to address & sort quality complaints.

• Inform Quality about status of complaint

📌 Area Sales Executive (Pune)
🏢 Britannia Industries
📍 Pune