Company Description IndiaFirst Life is a fast-growing life insurance company that began operations in November 2009 as the 22nd entrant in the Indian life insurance industry. It is promoted by Bank of Baroda and Union Bank of India, with additional investment from Carmel Point Investments India Private Limited, backed by Warburg Pincus LLC. The company achieved break-even and declared its maiden profits within five years, reflecting a strong and sustainable business model.

IndiaFirst Life operates across more than 1,000 cities and towns in India through over 12,000 points of sale. Its “CustomerFirst” ideology drives extensive digitalisation initiatives across the value chain, offering modern, intuitive solutions for customers and partners.

Role Description The Area Business Head is a full-time, on-site role based in Delhi, responsible for driving business growth and profitability within the assigned region. This role involves developing and executing regional sales strategies, managing and supporting branch and channel teams, and ensuring achievement of sales targets across life insurance products.

The Area Business

Head will monitor performance metrics, analyze market trends, and implement action plans to improve productivity, customer acquisition, and retention. The position includes building and maintaining strong relationships with distribution partners, corporate stakeholders,



and key customers while ensuring adherence to regulatory and company policies. The role also requires coaching and mentoring team members, promoting a high-performance culture, and supporting digital and customer-centric initiatives aligned with IndiaFirst Life’s “CustomerFirst” philosophy.

Qualifications

- Proven experience in regional or area sales leadership, preferably in life insurance, financial services, or bancassurance.
- Solid skills in business development, market analysis, and strategic planning to drive growth and profitability.
- Demonstrated ability in team leadership, performance management, and stakeholder relationship building.
- Sound knowledge of life insurance products, regulatory guidelines, and distribution models.
- Excellent communication, negotiation, and presentation skills, with the ability to engage diverse stakeholders.
- Comfort with digital tools, CRM systems, and data-driven decision-making to support sales and customer service initiatives.
- Bachelor’s degree in Business, Finance, Marketing, or a related field; a postgraduate qualification (MBA or equivalent) is an advantage.
- Track record of meeting or exceeding sales and revenue targets in a multi-location or multi-channel environment.
- High level of integrity, customer-centric mindset, and willingness to travel within the assigned area as required.

📌 Area Business Head (Delhi)
🏢 IndiaFirst Life
📍 Delhi