Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.

Channel Development
- Introduce new digital technologies to scale the partner channel ecosystem & Operations
- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
- Develop recent channel management models like Master Franchise, Rural franchise, Key Accounts etc.
- Define and implement channel segmentation, value proposition & acquisition strategy




- Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel

Partner Management & Engagement:
- Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS
- Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
- Run Special Key

📌 GM – Channel Marketing (Vapi)
🏢 Dr Lal Pathlabs
📍 Vapi