Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.

Channel Development
- Introduce new digital technologies to scale the partner channel ecosystem & Operations
- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
- Develop new channel management models like Master Franchise, Rural franchise, Key Accounts etc.
- Define and implement channel segmentation, value proposition & acquisition strategy
- Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel

Partner Management & Engagement:
- Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS




- Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
- Run Special Key Account Management programs for top clients
- Define and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.
- Driving productivity of channels (B2C & B2B) via different business propositions & programs

Partner Development
- Onboard current partners and responsible for creating and implementing post-onboarding partner success journey
- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS
- Staging the channel partners in different buckets basis the aging of the channel partners & definin

📌 GM – Channel Marketing (Erode)
🏢 Dr Lal Pathlabs
📍 Erode