About The Role

We are looking for a Digital Marketing Engineer with 2–5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.

The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.

Key Responsibilities

Performance Marketing

Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.
Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.
Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
Conduct A/B testing across audiences, creatives, landing pages, and campaigns.
Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.

SEO & Organic Growth

Manage Technical, On-page, and Off-page SEO initiatives.
Conduct keyword research,



competitor analysis, search-intent research, and content-gap analysis.
Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.
Conduct SEO audits and identify opportunities for website and content optimization.
Collaborate with Content, Product, and Engineering teams to implement SEO improvements.

Analytics, Attribution & Reporting

Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
Analyze the complete marketing funnel:
Impression → Click → Lead → MQL → SQL → Prospect → Customer
Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.
Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.
Prepare

📌 Digital Marketing Engineer (Hyderabad)
🏢 Techdome
📍 Hyderabad