Position: Field Brand Promotion Associate (FBPA)Job Summary

The Field Brand Promotion Associate will be responsible for executing field marketing and sales promotion activities for MAK products. The role involves increasing product visibility, promoting digital initiatives, expanding the mechanic network, and building robust business relationships with retailers, garages, workshops, mechanics, and other stakeholders in the automotive lubricant market.

Key Roles & Responsibilities
- Coordinate and execute all field marketing, brand promotion, and digital initiatives in the assigned territory.
- Visit lubricant retailers, automotive spare-parts dealers, garages, workshops, and mechanics regularly as per the approved beat plan.
- Ensure proper placement and visibility of MAK promotional materials at retail outlets, garages, and workshops.
- Promote MAK lubricants and educate retailers and mechanics about existing and newly launched products.
- Generate demand for MAK products through retailer, garage, workshop, and mechanic engagement.




- Drive the adoption of MAK digital initiatives among retailers and mechanics.
- Conduct Nukkad meetings, mechanic meets, product demonstrations, and in-shop sales promotion activities.
- Increase the mechanic base by improving coupon scan activity and mechanic participation in promotional programmes.
- Maintain strong relationships with lubricant retailers, mechanics, garage owners, distributors, and other channel partners.
- Collect market feedback regarding competitor lubricant brands, pricing, schemes, product demand, and customer preferences.
- Submit regular activity reports, market updates, outlet visit reports, and mechanic engagement data.

Eligibility Criteria

Qualification: Minimum 12th Pass.

Experience in dealing with lubricant retailers, distributors, automotive spare-parts dealers, garages, workshops, and mechanics will be given preference.

Age: Maximum 50 years at the time of engagement.

Communication Skills: Good co

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