Responsibilities & Key Deliverables
- STRATEGIC
- J Makers related work
- Develop a complete market information deck for all India, State wise crop protection market, molecule wise shares & crop wise ,pest wise market intelligence
- Work upon presentations required for J Makers visit & maintain the required market information data
- Prepare the business cases for current products from J Makers
- Bring more new products for comarketing from existing molecules and prepare the teams to see those products
Go to market strategy
- Go to market approach - Develop dealers incentive programs & innovative tools to support sales team
OPERATIONAL
- Products related
- Prepare product strategy and ensure implementation through field marketing team. Hand hold field teams on concepts
- Develop new products launch process
- Develop new products communication with a sign off with field marketing head
- Develop new products launch plans together with field marketing managers
- Profitability & Pricing management for key gold category products
Product Marketing &Training; Activities
- Review and improvise on brand communication including key message points, USPs, regional strategies product stewardship with the support of concerned stake holders (e.g. sales teams & marketing services).
- Develop and implement sales promotion campaigns for the product / product categories, in collaboration with the Field Sales team (for example, product incentives, product discounts, special offers).
- Prepare Product Training Manuals with support from concerned stake holders like Product development, Field Sales, etc.
- Implement revisions in the sales promotion schemes, based on the feedback from the Field sales team (for example, impact on sales, feedback from channel partners, customer feedback)
Budgeting exercise
- Robust annual budget exercise ( with required support from field marketing)
Market intelligence
- Track crop shifts, molecules shifts on seasonal basis
- Tracking of J makers new products prog