Company Description

Role Description

Experience: 1 - 3 Years

Location: Wakad, Pune, Maharashtra

Employment Type: Full-time (Work From Office only)

salary: 2.4LPA - 3.5LPA

Job Overview

We are seeking experienced and result-driven SEM Executives to join our energetic digital marketing team. As a mid-senior level executive, you will be responsible for developing, implementing, and optimizing search engine marketing campaigns across multiple platforms. You will collaborate closely with cross-functional teams to drive traffic, increase brand visibility, and maximize ROI through paid search strategies.

Key Responsibilities:
Campaign Strategy & Management: Plan, create, and execute effective SEM / PPC strategies across Google Ads, Meta Ads and other platforms.

Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.

Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.

Ad Creation:



Write compelling ad copy and test variations for better performance.

Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.

A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.

Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.

Collaboration: Work closely with SEO, content, design, and development teams to ensure alignment between paid and organic strategies.

Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:
Experience:At least 1 year of experience in SEM / PPC and Meta ads campaigns management.

Technical Skills: Proficient in Google Ads, Meta Ads, and other PPC tools (Experience in LinkedIn Ads and Google Analytics is a

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