Job Description - Sales Executive (Chennai)

Company: Fresh Fruit Alliances Pvt. Ltd. Location: Chennai

Department: Sales

Reporting To: Branch Head / Sales Head

Role Overview

The Sales Executive will be responsible for managing end-to-end sales operations at the Chennai branch, including customer relationship management, order processing, collections, market intelligence, and coordination with operations. The role requires strong market understanding of fruits/produce and the ability to drive sales while ensuring productive stock movement.

Key ResponsibilitiesSales & Business Development
- Drive daily sales planning and execution
- Add and onboard new customers to expand market reach
- Meet customers regularly in market and retail outlets
- Suggest suitable pricing strategies based on market trends
- Provide input on stock import decisions based on demand trends
- Must Travel in south of India to several markets for new customer developments.

Order & Customer Management
- Handle customer enquiries and order booking on a daily basis




- Maintain accurate and real-time order records
- Provide regular updates to customers on stock availability, pricing, and quality
- Address customer complaints and ensure timely resolution

Collections & Financial Coordination
- Follow up for payments and outstanding dues
- Monitor customer credit limits and ensure timely collections
- Ensure mínimal overdue outstanding and enforce credit discipline
- Maintain proper ledger tracking

Stock & Operations Coordination
- Coordinate loading, unloading, and vehicle booking
- Work closely with cold storages for smooth inventory movement
- Monitor stock availability and reconcile discrepancies
- Manage stock transfers between locations

Market Intelligence
- Track market prices, demand-supply trends, and stock movement
- Provide updates to management for pricing decisions
- Analyze competitor activity and consumer trends

Branch Operations & Coordination
- Supervise repacking activities and

📌 Sales Exective (Chennai)
🏢 Fresh fruit importers
📍 Chennai