Position Overview

Reports to: Marketing & Sales Manager

Key Responsibilities
- Manage the community's social media presence (Facebook, Instagram, LinkedIn, YouTube), creating engaging content about resident stories, amenities, events, and wellness initiatives
- Plan and promote community events, open houses, health seminars, and wellness workshops to attract prospects and strengthen community engagement
- Maintain and optimize the community website, ensuring accurate information, compelling visuals, and strong calls-to-action for prospective residents and families
- Develop strategic partnerships with local healthcare providers, senior centers, community organizations, and referral networks to expand market reach
- Monitor marketing metrics and analytics, providing regular reports on campaign performance, website traffic, lead quality, and ROI
- Research and identify target market segments, including geographic areas, income demographics, and healthcare needs relevant to Kerala's senior population
- Assist with photography, videography, and multimedia production for testimonials,



facility tours, and promotional content
- Support the Sales team by providing marketing materials, lead information, and competitive intelligence to facilitate conversions
- Utilize marketing automation tools to nurture long-cycle prospects with personalized, multi-touch campaigns
- Stay current with senior living industry trends, digital marketing innovations, AI-powered marketing tools, and best practices in healthcare marketing

Required Qualifications
- Education & Experience:
- Master’s/Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field
- 2-4 years of marketing experience in healthcare, senior living, hospitality, real estate, or B2C consumer marketing
- Solid working knowledge of digital marketing channels and social media platforms
- Experience with content creation, campaign planning & marketing analytics in real-estate industry.
- Language

📌 Assistant Marketing Manager (Pattom)
🏢 Season Two Senior Living
📍 Pattom