✔ Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms ✔ Perform keyword research, competitor analysis, and audience targeting ✔ Optimize campaigns to improve CTR, CPC, CPL, ROAS, MQL & SQL conversions ✔ Monitor campaign budgets and performance metrics ✔ Create compelling ad copies and landing page recommendations ✔ Track and analyze campaign performance using Google Analytics, Tag Manager & Search Console ✔ Generate regular performance reports and insights ✔ Stay updated with the latest PPC and digital marketing trends
Requirements:
✔ 4+ years of hands-on experience in PPC/Digital Marketing ✔ Robust knowledge of Google Ads & Meta Ads Manager ✔ Experience with conversion tracking, remarketing & lead generation campaigns ✔ Understanding of MQL, SQL, CPL, ROAS & conversion funnels ✔ Good analytical and problem-solving skills ✔ Experience in handling multiple campaigns and budgets