We are seeking a highly dynamic, news-obsessed and strategically-minded Social Media Manager to elevate our news channel’s digital presence and brand visibility.

Key Responsibilities

1. Editorial & Content Management

News & Geopolitics Savvy: Monitor daily current affairs, national/international news and business developments to ensure our channels are first to report accurately.

Content Operations:Manage the end-to-end digital content pipeline from selecting which news stories to feature, to scripting short-form video copy, to scheduling posts for peak audience engagement.

Journalistic Integrity: Ensure all social media copy maintains the channel's credibility, avoiding misinformation while maximizing engagement.

2. Social Media Growth & Brand Visibility

Trend Jacking:Identify internet trends, viral formats, memes and audio cues early, adapting them ethically to fit news and current affairs reporting.

Audience Engagement:Manage and grow our communities across platforms (X/Twitter, YouTube, Instagram, Facebook, LinkedIn and WhatsApp Channels).

Paid Campaigns:



Execute and optimize paid "boosts" and ad campaigns to increase reach, target specific demographics and drive subscriptions/views.

3. SEO & Traffic Generation Website SEO:Implement on-page SEO best practices (meta descriptions, keyword-rich headlines, alt text) on our website to ensure news articles rank high on Google News and Search.

4. Social SEO:Optimize video titles, descriptions and hashtags on YouTube and TikTok/Reels to maximize algorithmic discoverability.

Required Skills & Qualifications

Experience: 3-5 years of experience managing social media, preferably for a news media house, digital publisher or PR agency.

Domain Knowledge: Solid understanding of global geopolitics, domestic current affairs and business/market trends.

SEO Expertise: Proficiency with tools like Google Analytics, Google Trends, SEMrush or Ahrefs.Technical

Tools: Experience with Meta Business Suite, X Pro (TweetDeck

📌 Social Media Manager (Alwarpet)
🏢 Waiipod
📍 Alwarpet