16 Aug
|
Godrej Group
|
Mumbai
16 Aug
Godrej Group
Mumbai
Job Requirements
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About Godrej Capital (GCL)
Godrej Capital is trusted lending partner advocating reliable, transparent, and fair lending practices backed by the legacy and trust of the Godrej Group spanning over 129 years.
www.godrejcapital.com
About the Role
We are looking for a detail‑oriented and creatively strong Brand Manager to drive brand communication, creative excellence, and integrated marketing for our Digital Lending portfolio. The role requires a blend of strategic thinking, sharp communication skills, solid creative sensibilities, and an ability to work across multiple digital and consumer touchpoints.
You will champion the brand narrative, craft consistent messaging, shape social media presence, and manage 360° campaigns including DVCs, digital content,
and product communication. You will also work closely with the performance marketing team to ensure that all campaigns reflect a unified brand voice.
Job Description:
Lead the thinking on overall strategy, customer insighting, brand planning and budget management across the various geographies
Develop annual and product specific brand promotion plans for various media
Define and direct marketing programs for demand creation & lead generation
Strategize and execute content development for the brand to build social presence and drive innovation to break the clutter & monotony in the category
Develop the data-driven marketing infrastructure
Plan and manage the execution of BTL activities through local leads in the regions – to get maximum ROI of marketing spends
Develop & manage relationships with creative and media agencies
Required Experience & Skills
5–8 years in Brand Management within Digital
📌 Manager - Brand (Mumbai)
🏢 Godrej Group
📍 Mumbai