Location: Kolkata (WFO)Role Overview

We are looking for an experienced
B2B Lead Generation & Sales Development skilled
who can independently identify target accounts, map key decision-makers, execute outbound campaigns, qualify prospects, generate qualified meetings, and build a consistent sales pipeline for our enterprise software products.

This is
not a database-building or data collection role
. The ideal candidate should be capable of managing the complete prospecting cycle:

Target Account Identification → Decision-Maker Mapping → Outreach → Qualification → Meeting Generation → Opportunity Handover → Pipeline Tracking

The role will work closely with the
Sales, Marketing, Product, and Management teams
to develop qualified business opportunities across India and international markets.

Key Responsibilities1. Lead Generation & Account Research
- Identify target companies based on industry, geography, company size, business requirements, and product fit.
- Research accounts and identify relevant decision-makers, influencers, and stakeholders.




- Build and continuously maintain a high-quality prospect database.
- Conduct account mapping across strategic target organizations.
- Validate prospect information and maintain accurate CRM records.

2. Outbound Prospecting
- Execute structured multi-channel prospecting through:
- LinkedIn / LinkedIn Sales Navigator
- Personalized email campaigns
- Cold calling
- Webinars and industry campaigns
- Digital prospecting platforms
- Develop personalized messaging based on industry, persona, and business requirements.
- Manage systematic follow-up sequences to improve response and meeting-conversion rates.
- Execute targeted email and LinkedIn campaigns with appropriate segmentation and personalization.

3. Lead Qualification & Meeting Generation
- Qualify prospects based on business need, product fit, decision-making authority, potential budget, and timeline.
- Conduct initial conversations to understand prospect requireme

📌 B Lead Generation (Rajarhat)
🏢 BASSETTI India
📍 Rajarhat