TFB is a technology company delivering B2B solutions for retail brokers and hedge funds. As we continue to grow and expand our marketing team, this role will be responsible for managing and optimising paid media campaigns across LinkedIn, Meta, and potentially Google, while also driving SEO and SEM strategies to support scalable growth for our new SaaS project in a B2B workplace.

You will help shape and execute TFB’s B2B digital marketing strategy, owning campaign implementation, optimisation, and performance reporting across key channels.
Your primary focus will be on LinkedIn and Meta advertising, alongside SEO and SEM initiatives, ensuring alignment between paid and organic strategies to maximise lead generation and pipeline growth.

*Responsibilities*
- Plan, execute, and optimise paid advertising campaigns across LinkedIn, Meta, and Google Ads;
- Own SEM strategy and execution, including campaign structure, keyword planning, bidding strategies, and performance optimisation;
- Develop and manage SEO strategy, covering both content and technical SEO initiatives;




- Create SEO content briefs aligned with keyword research, search intent, and business goals to support content production;
- Prepare technical SEO briefs (site structure, indexing, on-page improvements, performance issues) and collaborate with developers for implementation;
- Monitor, analyse, and report on campaign and SEO performance using relevant tools (e.g. Google Analytics, Search Console, ad platforms);
- Act as a strategic partner/consultant, contributing to the overall digital marketing strategy and identifying growth opportunities;
- Enhance and execute ABM (Account-Based Marketing) campaigns across LinkedIn and Meta;
- Plan, execute, and evaluate A/B tests and conversion rate optimisation (CRO) experiments;
- Identify trends, insights, and opportunities to optimise spend, improve performance, and scale campaigns efficiently;
- Ensure alignment between paid media, SEO, and broader marketing

📌 Digital Marketing Manager (India)
🏢 Tools for Brokers
📍 India