Job description

Type of employment - Permanent

Overall years of experience 3-4

Relevant years of experience 2+

Required qualification

Graduation - Graduate Bachelor’s degree – preferably in Computer Science/ Engineering

Certification - Any web analytics tool certification and reporting

Desirable - Post-Graduate in marketing specialization

Position summary

As part of the EDS Team, the Analyst supports the implementation of a robust analytics capability that measures the success of marketing campaigns and provides visibility of the impact/value of the investments to the leadership and the business. Along with providing operational support as needed, the Analyst has knowledge of the brand, marketing and communications objectives, tactics, measures and experience with marketing analytics tools.

Besides analysing the impact of priority campaigns,



the analyst also helps define strategic reporting and analytics processes for campaigns and is the main analytics advisor providing consulting support on how to develop SMART objectives and how to measure the effectiveness of campaigns. Additionally, the Analyst also produces meaningful KPI dashboards and delivers monthly, cross-channel performance reports within depth actionable insights and future recommendations.

The Analyst is responsible for producing digital performance dashboards and delivering monthly, cross-channel performance reports with insights.

This role requires:
- Solid understanding of the various marketing technologies and their data and reporting capabilities
- Creation of wireframes to present dashboards and reports in the best possible way to various types of stakeholders
- Managing standardization and uniformization of BMC’s analytics reporting and dashboard capabilities
- Quality Assurance and User Acceptance Testing the end-products and underlying data use
- Working hand-in-hand with the technical teams implementing databases and data integrations

Roles and responsibilities

Essential job fu

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