Experience: Paid Marketing Experience of 1-2 Years in (PPC, Facebook, Insta, Youtube, Linkedin, SEO)

Education: Graduation (Any Stream)

Job Location : Mulund, Mumbai

Job Description & Responsibilities:

* Create, manage, and optimize Google Ads/PPC, Facebook, Instagram, LinkedIn, and YouTube campaigns.
* Conduct comprehensive keyword research and map keywords to relevant ad groups and landing pages.
* Ensure ads, keywords, targeting, landing pages, and client objectives are aligned with overall campaign goals.
* Monitor campaign performance, troubleshoot issues, and take necessary corrective actions to improve results.
* Demonstrate proficiency in managing social media channels and major digital marketing platforms.
* Create and coordinate content for various social media channels for both organic and paid campaigns.
* Develop, manage, and maintain clients' social media presence across relevant platforms.
* Have hands-on experience in keyword research, on-page SEO, and off-page SEO optimization.
* Measure, analyze,



and report the performance of all digital marketing campaigns.
* Analyze campaign data and adjust targeting, bidding, budgets, keywords, and other parameters to optimize performance.
* Identify current advertising opportunities, recommend suitable platforms, and demonstrate experience with smart bidding and budget management.
* Proactively recommend new strategies, platforms, and opportunities to improve paid marketing performance and ROI.
* Stay updated with the latest AI tools and technologies and use them effectively for campaign optimization, keyword research, content creation, competitor analysis, reporting, and marketing automation.
* Have an understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and how to optimize content and digital marketing strategies for AI-driven search platforms such as ChatGPT, Claude, Google AI Overviews/AI Mode, Gemini, Perplexity, and Copilot.
* Provide regular campaign p

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