Company:
Marketology (Alkanova Technologies OPC Pvt Ltd)

Website:
www.marketology.co.in

Job Type:
Full-Time

Location:
Remote

Experience:
2 - 5 years

About Marketology

Marketology is a B2B and Industrial Marketing Agency helping manufacturing and technology companies build predictable organic and digital lead-generation engines.

We are looking for a
results-driven SEO Specialist
who can independently manage SEO across multiple client websites, develop strategic SEO roadmaps, and drive measurable organic growth.

This role goes beyond basic on-page SEO. You will be responsible for
SEO strategy, keyword research, technical and on-page optimization, backlink acquisition, content opportunities, and emerging AI/LLM search visibility.

What You'll do:

SEO Strategy and Planning
- Develop and execute SEO strategies for multiple B2B, industrial and technology websites.
- Create 3–6 month SEO roadmaps based on business objectives and search opportunities.
- Identify organic growth opportunities and prioritize activities based on potential impact.




- Monitor competitors and identify gaps in rankings, content, backlinks and search visibility.
- Track SEO performance and continuously optimize the strategy.

Keyword Research and Content Planning
- Conduct comprehensive keyword research using tools such as
Semrush, Ahrefs, Google Search Console and Keyword Planner
.
- Identify high-intent commercial, informational and long-tail keywords.
- Develop keyword clusters, topic clusters and content opportunities.
- Map keywords to existing and recent website pages.
- Identify opportunities for programmatic and scalable SEO where relevant.

Backlink and Off Page SEO:
- Develop and execute effective backlink acquisition strategies.
- Identify relevant, authoritative websites and industry platforms for link-building opportunities.
- Plan guest posting, digital PR, resource links, industry directories and other ethical link-building campaigns.
- Conduct competitor backlink analysis.
- Mon

📌 SEO Lead (Mumbai)
🏢 Marketology
📍 Mumbai