Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Drive mobile app installations and user acquisition through performance marketing campaigns.
- Generate quality leads, registrations, sign-ups, and conversions.
- Manage end-to-end campaign execution including setup, audience selection, tracking, optimization, and reporting.
- Optimize CPI, CPA, CPC, CTR, conversion rate, ROAS, and overall campaign performance.
- Conduct audience, creative, headline, offer, and CTA testing.
- Coordinate with design and content teams for ad banners, videos, reels, and promotional creatives.
- Manage app install campaigns and reduce acquisition costs.
- Set up and monitor conversion tracking, events, pixels, analytics, and campaign attribution.
- Analyze user acquisition data and identify optimization opportunities.
- Run remarketing and retargeting campaigns for visitors, leads, and app users.
- Research competitors advertising strategies, creatives, keywords, targeting, and offers.




- Monitor daily campaign performance and share regular reports.
- Manage advertising budgets efficiently and scale successful campaigns.
- Collaborate with product, sales, design, and content teams to improve app downloads, engagement, and conversions.
- Continuously test new growth strategies, platforms, creatives, and audiences.

Mandatory Skills
- Google Ads
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Performance Marketing
- Mobile App Marketing
- Mobile App Install Campaigns
- User Acquisition
- Lead Generation
- Conversion Tracking
- Audience Targeting
- Ad Creative Testing & Optimization
- Campaign Budget Management
- Remarketing & Retargeting
- Campaign Analytics & Reporting

Robust Understanding Required Of
- CPI Cost Per Install
- CPA Cost Per Acquisition
- CPC – Cost Per Click
- CTR – Click-Through Rate
- Conversion Rate
- ROAS – Return on Ad Spend
- App Install & Regi

📌 Performance Marketing (Bengaluru)
🏢 Wealthfino Capital
📍 Bengaluru