ROLE AND RESPONSIBILITIES:

1. Brand Architecture & Positioning
- Define and document RMX's overarching brand architecture clarifying how BluBird and Zephyr relate to each other, to RMX as the parent manufacturer, and to their respective target audiences.
- Develop distinct, defensible brand positioning for each brand and category — Zephyr's Lawn & Garden, Automotive & Industrial, and HoReCa segments; and BluBird's US consumer proposition.
- Create/Handle brand guidelines, tone of voice, and visual identity standards that ensure consistency across all consumer touchpoints — digital, packaging, retail, and institutional.
- Lead brand naming, positioning, and architecture decisions for any new product lines, categories, or market entries.
- Ensure brand positioning is grounded in real market insight — not internal assumption — by anchoring every major brand decision in research findings.

2. Market Research & Consumer Insight
- Build a structured market research function — covering consumer insight, competitive intelligence, and category/market sizing across India and the US.




- Lead research initiatives to validate product-market fit for existing and new categories — particularly ahead of US market expansion and recent HoReCa/institutional pushes.
- Commission and manage external research partners/agencies where needed, ensuring research is rigorous, unbiased, and decision-useful.
- Translate research findings into actionable strategic recommendations for the CEO, CBO, and product teams — on positioning, pricing, packaging, and channel strategy.
- Build a continuous consumer feedback loop — using research to track brand health, category perception, and competitive position over time.

3. 360 Marketing Strategy & Execution
- Build RMX's end-to-end marketing strategy — spanning brand, digital, performance, content, PR, and offline/trade marketing — across both India and US markets.
- Own marketing budget allocation and ROI accountability across brands, channels, and geogra

📌 Marketing Head (Jalandhar)
🏢 RMX Industries
📍 Jalandhar