16 Aug
|
MakeMyTrip
|
Gurugram
16 Aug
MakeMyTrip
Gurugram
Role: Online Marketing
Level: Assistant Manager
Reporting To: Manager - Performance Marketing
Location: Gurugram
About the Function:
MakeMyTrips Hotels business is one of the companys largest and fastest-growing verticals, offering a wide range of domestic and international accommodation options to millions of travellers. The business focuses on building strong supply depth, competitive pricing, and a high-quality booking experience, making it a critical driver of both customer satisfaction and overall organizational growth.
Within this ecosystem, the Hotel's Performance Marketing function plays a pivotal role in shaping and executing the growth agenda. Working closely with Revenue and Category stakeholders, it drives incremental volumes that contribute meaningfully to both topline and bottom-line performance.
With a strong consumer-first lens, the function deeply analyses traveller behaviour, identifies growth opportunities, and builds strategies for both new user acquisition and retention.
It also collaborates extensively with Hotels Product and Technology to influence feature development, enhance channel efficiency, and unlock scalable, sustainable growth across all performance marketing channels.
About the Role:
The role is accountable for driving scale, efficiency, and ROI across Hotels performance and remarketing channels — including Google Hotel Ads, GDN, Facebook, TripAdvisor, and Trivago. The role involves translating business requirements into channel-level plans to deliver Room Nights, Shoppers, and Current Users, while strengthening pricing signals, attribution accuracy, and data accessibility. The incumbent will own end-to-end reporting and drive actionable insights to improve campaign effectiveness and overall business impact.
What will you be doing:
- Develop and execute effective performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
- Perform A/B testing and other experiments to optimize ad c
📌 Online Marketing (Gurugram)
🏢 MakeMyTrip
📍 Gurugram