Role: Zonal Marketing Manager

Location: Mumbai

Experience: 10-15 years

Reporting to: National Head

Team Management: Yes (Regional team + agencies)

Travel: Frequent travel across West zone

Role Objective

Lead and scale end-to-end regional marketing for West zone, driving top-funnel awareness, customer acquisition, and deepening of existing customer relationships through high-impact activations, events, sponsorships, partnerships, expos, and branch-led branding initiatives.

This role requires an entrepreneurial mindset someone who can think like a business owner, identify growth opportunities, build scalable marketing engines, and deliver measurable business outcomes in a complex, multi-market region.

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Key Responsibilities

1. Regional Marketing Strategy & Funnel Ownership
- Own the regional marketing strategy for the West, aligned to national priorities and regional business targets.
- Design and execute full-funnel marketing plans:

• Top funnel: Awareness and consideration through large-format events, sponsorships, expos, alliances, and visibility-led initiatives.





• Mid & lower funnel: Acquisition of new to bank customers, and cross-sell / up-sell to existing customers via curated experiences, branch-led programmes, and engagement platforms.
- Translate business goals into transparent, outcome-driven marketing roadmaps.

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2. Concept Creation & Entrepreneurial Growth Mindset
- Lead concept building and innovation for:

• New customer acquisition models

• Existing customer engagement and monetization

• Affluent and emerging affluent segments
- Bring an entrepreneurial approach to marketingtesting new ideas, piloting formats, building partnerships, and scaling what works.
- Create big, differentiated ideas that can be localized across South markets without diluting brand consistency.

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3. Regional Activations, Events, Alliances & Branch Branding
- Own end-to-end execution of:

• Regional and local events, activations, sponsorships, expos, and experie

📌 Zonal Marketing Manager (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai