Company Description
Kunal Rawal is a luxury occasion-wear label that introduces a up-to-date design aesthetic for menswear while honoring Indian couture traditions. Founded by one of India’s youngest couturiers, the brand has spent over 15 years blending classic Indian craftsmanship with contemporary silhouettes and detailing. Each collection draws from India’s diverse cultural and traditional influences to create pieces that are both timeless and expressive. The label focuses on transforming couture into wearable art, emphasizing refined techniques, textures, patterns, and cutting-edge construction. Team members join a creative environment that values versatility, originality, and strong design storytelling in every garment.

Role Description
The Senior Content Writer will lead the creation of compelling brand narratives across digital and print platforms, including website copy, lookbooks, product descriptions, campaigns, and social media content. This full-time, on-site role in Mumbai involves collaborating closely with design, marketing,



and merchandising teams to translate collections, craftsmanship details, and brand philosophy into engaging, fashion-forward content. Responsibilities include developing content calendars, shaping tone of voice guidelines, refining brand messaging, and ensuring consistency across all consumer touchpoints. The role also requires conducting research on fashion trends, luxury markets, and cultural references, as well as editing and proofreading content to maintain high editorial standards. The Senior Content Writer will mentor junior writers, contribute to campaign concepts, and support PR and stakeholder communications as needed.

Experience
- Strong foundation in Web Content Writing and Writing, with the ability to craft clear, engaging, and fashion-relevant copy for diverse platforms.
- Experience in Content Strategy, including planning content calendars, defining brand tone of voice, and aligning content with marketing and business o

📌 Senior Content Writer (Mumbai)
🏢 Kunal Rawal
📍 Mumbai