1. Role Objective

Build, structure, and lead the Brand & Innovation function across Bombay Liquors LLP's growing portfolio of alcoholic beverage brands. Drive overall brand positioning, consumer-centric innovation, packaging excellence, and cross-functional brand strategies to establish market leadership.

2. Key Responsibilities
- Develop and execute overarching brand positioning, narrative, and strategic roadmaps for current and upcoming alcobev brands.
- Lead the New Product Development (NPD) pipeline from consumer research, liquid profiling strategy, to commercial launch.
- Direct structural packaging development, visual architecture, label aesthetics, and point-of-sale branding.
- Formulate annual brand marketing campaigns, digital/social media strategies, and experiential consumer activations.
- Manage creative, digital, media, and PR agency partners, setting transparent KPIs, deliverables, and performance metrics.
- Synthesize consumer insights, alcobev consumption dynamics,



and market intelligence into actionable growth vectors.
- Coordinate cross-functionally with Sales, Trade Marketing, Manufacturing, and Regulatory teams to ensure seamless go-to-market rollout.

3. Preferred Background & Qualifications
- Proven track record (812+ years) leading brand strategy, NPD, and marketing execution.
- Prior background in Alcoholic Beverages, FMCG, Alcobev D2C brands, or top-tier Creative/Brand Agencies.
- Strong commercial acumen paired with aesthetic design sensibility and consumer empathy.
- Exceptional leadership and agency management capabilities.
- Bachelor’s degree required; MBA in Marketing/Strategy preferred.

4. Key Performance Indicators (KPIs)
- Successful NPD execution and on-time market launch
- Brand equity growth & consumer pull metrics
- Agency output quality & campaign ROI
- Market share expansion in target alcobev categories

📌 Head Brand and Innovation (Mumbai)
🏢 Bombay Liquors
📍 Mumbai