Digital Marketing Executive / Performance Marketing Specialist – SEO & Outreach

Experience: 1–2 Years

Location: Kochi

About the Role

We are looking for a Digital Marketing Executive / Performance Marketing Specialist

with 2+ years of experience to strengthen our digital presence, drive qualified tra ic,

generate leads, and support our B2B marketing initiatives.

The ideal candidate should have hands-on exposure to SEO, content marketing, social

media, paid campaigns, email marketing, digital outreach, and performance

analytics. Experience in B2B technology, SaaS, Cloud, AI, ERP, or IT services will be

an advantage.

Key Responsibilities

SEO & Organic Growth

* Execute on-page and o-page SEO activities.

* Conduct keyword research and identify opportunities for organic growth.

* Optimize website pages, blogs, landing pages, and other digital assets.

* Support technical SEO activities including site audits, indexing, metadata,

internal linking, and site health.

* Build and manage quality backlinks through relevant outreach and partnerships.





* Monitor keyword rankings, organic tra ic, and competitor SEO activities.

Performance Marketing

* Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and

other relevant platforms.

* Support lead-generation campaigns targeting specific industries, geographies,

and decision-makers.

* Track campaign performance, CPL, CTR, conversions, and ROI.

* Conduct A/B testing of creatives, messaging, audiences, and landing pages.

* Prepare regular performance reports and identify optimization opportunities.

Digital Outreach & Lead Generation

* Execute targeted email and digital outreach campaigns.

* Build and maintain prospect lists using relevant databases and platforms.

* Support account-based marketing (ABM) and industry-focused campaigns.

* Coordinate with sales teams to improve lead quality and conversion.

* Track outreach performance and maintain campaign records.

Content &

📌 Digital Marketing Executive (Kochi)
🏢 HSJB Business Solutions
📍 Kochi