Role & responsibilities

1. Strategy & Planning
- Develop and execute an integrated marketing & communications strategy (online + offline) aligned with organizational goals and regional priorities
- Define target audiences (students, parents, Industries, Training Partners, government) and tailor messaging accordingly
- Build an annual MarCom calendar (campaigns, events, content, PR) in coordination with program leads

2. Brand, Content & Creative
- Own brand guidelines, ensure brand consistency and visual identity across all touchpoints
- Oversee development of marketing collateral brochures, flyers, presentations, reports, case studies, newsletters, sales kits
- Lead storytelling: write and edit copy (press releases, blogs, website content, emailers)
- Supervise design & multimedia vendors (graphic designers, video editors) to deliver high-quality creative assets
- Ensure each communication piece carries a transparent call-to-action and aligns with funnel stage

3. Digital, SEO & Social
- Oversee website content strategy, updates, and SEO optimization




- Plan and manage social media strategy, content calendars, community engagement
- Run paid digital campaigns (Google Ads, social media ads) and optimize them for performance
- Coordinate email marketing, drip campaigns, lead nurturing flows

4. Lead Generation & Demand Generation
- Support in tandem with Training Partners to build lead funnels
- Plan and execute campaigns (digital + offline) to drive inquiries and enrollments
- Nurture prospects via content, engagement, webinars, etc.
- Measure and improve conversion metrics at every stage

5. Public Relations, Events & External Outreach
- Build relationships with media, industry bodies, government, NGOs, community stakeholders
- Lead media outreach, press releases, guest articles, interviews
- Plan and execute events — workshops, open houses, webinars, roadshows
- Seek speaking opportunities, partnerships, collaborations that elevate brand visibility

6. Internal Communic

📌 Lead- Marketing and Communications (Ambala)
🏢 Jindal Steel
📍 Ambala