Role Overview

We are looking for an SEO Specialist to drive organic growth and improve Shipway's search visibility, traffic, and lead generation. The role will focus on technical SEO, on-page optimization, content strategy, keyword research, link building, and SEO analytics.

Key Responsibilities
- Develop and execute SEO strategies to increase organic traffic and rankings.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website pages, landing pages, blogs, and product pages for search.
- Manage technical SEO, including crawlability, indexing, site structure, redirects, schema, and Core Web Vitals.
- Develop and execute off-page SEO and link-building strategies.
- Work closely with Content, Product, and Marketing teams to drive organic growth.
- Monitor rankings, traffic, conversions, and other SEO KPIs.
- Identify opportunities to improve organic lead generation and conversion.
- Track performance using Google Search Console,



GA4, Ahrefs/SEMrush, and other SEO tools.
- Stay updated with Google algorithm changes and SEO best practices.

Requirements
- 25 years of hands-on SEO experience.
- Strong understanding of technical, on-page, and off-page SEO.
- Experience with Google Search Console and GA4.
- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, or similar tools.
- Solid analytical and problem-solving skills.
- Experience in SaaS, eCommerce, logistics, or B2B will be an advantage.
- Good understanding of content-led SEO and programmatic SEO is a plus.

Key Metrics
- Organic traffic growth
- Keyword rankings
- Organic leads/conversions
- Domain authority/backlinks
- Core Web Vitals
- Organic revenue/pipeline
- Indexation and technical SEO health

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