Role & responsibilities

Branded Content Ideation and Implementation:
- Ability to ideate, develop and implement branded content strategies that enhance brand awareness and engagement with relevant experience with past campaigns is key.
- Maintain brand consistency across all communication channels.
- Stay updated with emerging trends in Branded content creation and marketing
- Prior experience in planning and creating Branded video content/ TVC process.
- Prior experience in planning and implementing Brand Campaigns across mediums.

Social Media Marketing
- Manage social media brand pages and ensure high level of engagement on digital brand properties
- Plan, ideate, create and execute social media calendars and posts
- Conceptualize and work with agencies to create brand content and digital collateral
- Write ad copies, and social media copies for the media campaigns and SMM platforms
- Research industry-related topics and pitch for current blog ideas. Create, conceptualize and proofread blog content for relevant topics




- Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
- Ability to adhere to the brand voice, research, and identify target audience preferences and trends
- Write marketing copy to promote our products/services

Online Reputation Management (ORM)
- Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
- Proactive response ready mechanism built in for crisis communication.

Website Management & SEO
- Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
- Work with agencies regularly to maintain SEO and SEM practices.
- Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Multimedia creation
- Video and photo editing skills will be a plus
- Develop presentations, reports, films, AVs and video concepts for various projects, and internal review

📌 Senior Executive (Chennai)
🏢 Tractors and Farm Equipment (TAFE)
📍 Chennai