The role will lead the social media and content strategy for a leading and iconic Indian tractor brand, and will be responsible for creating, executing, and managing all organic and creative content initiatives across digital platforms. It will also be responsible for crafting compelling brand narratives, fostering community engagement, and analysing content performance to derive insights for improved reach, engagement, and brand affinity. The goal is to strengthen the brands voice, build a loyal digital community, and support business growth through impactful storytelling and creative excellence.

Role & responsibilities

Social Media Strategy & Execution
- Develop and oversee the brands social media strategy across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.)
- Plan and execute content calendars aligned with product launches, campaigns, and seasonal priorities
- Monitor trends, platform updates, and audience behavior to inform strategy and content formats

Creative Direction & Content Production




- Lead ideation and production of high-quality visual and written content (videos, reels, carousels, infographics, etc.)
- Collaborate with designers, copywriters, photographers, and videographers to ensure timely and brand-aligned output
- Ensure consistency in tone, voice, and visual identity across all creative assets

Community Management
- Oversee engagement and response strategy across social platforms
- Monitor brand sentiment and escalate feedback or issues to relevant teams
- Build and nurture online communities through interactive content and conversations

Campaign Integration
- Work closely with the performance marketing team to align creative assets with paid campaigns
- Support influencer and partnership campaigns with creative briefs and content coordination
- Ensure organic and paid content are harmonized for maximum impact

Analytics & Optimization
- Track and analyze engagement metrics, reach, sentiment, and content performance
- Generate i

📌 Manager/ Senior Manager (Chennai)
🏢 Tractors and Farm Equipment (TAFE)
📍 Chennai