Overview

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.
We are a global scientific communications and technology company serving researchers, publishers, universities, and enterprises through brands like Editage, Paperpal, Researcher.Life, and RDiscovery. As we evolve into a multi-solution research ecosystem, organic growth and discovery will be central to our global expansion. We are hiring an Associate Director to lead and scale organic acquisition across our key platforms, driving visibility and growth across all major researcher discovery channels.
This is a strategic, high-ownership role responsible for end-to-end organic growth across traditional and emerging discovery surfaces. The scope spans SEO, AI-led search (GEO), app and extension ecosystems, and global/local market optimization. You will define the vision, build the roadmap, and lead the Organic & AI Search function, working closely with Product, Engineering, Content,



Brand, and regional teams to embed organic growth into GTM strategy.

Responsibilities

Own Cactus's Generative Engine Optimization (GEO) strategy ensuring Editage, Paperpal, and R Discovery are consistently cited and recommended by AI engines including ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.
Architect a content and citation framework that reinforces brand authority with LLMs - structured data, entity optimization, trust signals, and a deliberate presence across sources that AI systems draw from.
Own global SEO strategy end-to-end including among others technical health, topical authority, keyword architecture, link equity, and Core Web Vitals across all Cactus Solutions and priority geographies.
Build compounding content strategies anchored in researcher intent - topical authority maps, content gap analysis, and editorial calendars that drive sustained organic retur

📌 Associate Director, Organic (Mumbai)
🏢 Cactus Communications Services Pte.
📍 Mumbai