Come work at a place where innovation and teamwork come together to support the most exciting missions in the world
The Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engages customers and prospects, delivers new opportunities, and accelerates pipeline. The ideal candidate will have prior integrated marketing experience, robust analytical and communication skills, understanding of paid media platforms, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities:
- Plan, execute, manage, and optimize managed service and self-service campaigns
- Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
- Defining metrics and measuring success of campaigns using internal analytics
- Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
- Maintain and organize campaign-specific materials in team's shared document repository
- Closely align with sales teams and GTM priorities
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Develop, grow, and maintain relationships with internal teams
- Partner with Product and Product Marketing teams to ensure accurate campaign messaging
- Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
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📌 Senior Campaign Manager (Pune)
🏢 Qualys
📍 Pune