Company Description
Essenzaa Pilates is a premium women-focused Reformer Pilates brand based in Indore, founded by Sneha Khandelwal, India’s first fully certified STOTT PILATES® Instructor.

As we enter our next phase of growth, we are strengthening our customer-acquisition capability and are looking for a
hands-on Growth & Performance Marketing Specialist
.

What we are looking for

We need someone who can take a
business objective or service we want to grow and build the complete campaign strategy around it
— not someone who only runs Meta or Google Ads.

You should be able to:

1. Develop the
campaign concept, customer proposition, messaging and offer strategy
2. Create compelling offers that drive action without relying only on discounts
3. Identify the right customer segments and acquisition approach
4. Define the
creative strategy
hooks, scripts, videos, graphics, testimonials, founder-led content and creative variations required for each campaign
5. Plan how
paid advertising and organic content work together
around the campaign
6. Personally plan, execute and optimise




Meta Ads and Google Search Ads
7. Build prospecting and retargeting strategies
8. Review website/landing-page journeys and identify conversion opportunities
9. Understand the complete journey from
*Customer insight → Campaign idea → Proposition → Offer → Messaging → Creative strategy → Organic support → Meta → Google → Landing/funnel → CRM/nurture → Conversion → CAC/revenue measurement*
.
10. Have practical understanding of
CRM, lead nurturing, WhatsApp workflows and conversion tracking
for a growing business
11. Measure performance through qualified leads, CAC, conversions and revenue — not just reach, clicks or CPL
12. Use performance data to determine what to test, change, stop and scale

Experience we value

Robust preference for candidates with proven customer-acquisition experience in
premium/high-ticket consumer services
such as fitness, wellness, healthcare, aesthetics, premium education

📌 Growth & Performance Marketing Specialist (Indore)
🏢 Essenzaa Pilates
📍 Indore