Performance Marketing / Digital Marketing
We are looking for a performance-driven and analytically robust Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.

This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.

Key Responsibilities
- Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Other digital channels/platforms as required
- Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
- Manage and optimize:
- Conversion-driven campaigns




- Video-led campaigns
- Demand Generation campaigns
- Google Performance Max (PMax) campaigns
- Meta campaigns using ABO and CBO structures at scale
- Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
- Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
- Identify market, consumer, and business trends and translate them into campaign opportunities
- Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
- Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
- Stay updated with the latest developments in:
- AI-driven marketing
- Digital advertising platforms
- Automation tools
- Attribution and analytics ecosystems
- Conduct A/B testing and experimentation across cr

📌 Senior Executive (Mumbai)
🏢 Purplle.com
📍 Mumbai