Location: Kolkata (WFO)Role Overview

We are looking for an experienced B2B Lead Generation & Sales Development professional who can independently identify target accounts, map key decision-makers, execute outbound campaigns, qualify prospects, generate qualified meetings, and build a consistent sales pipeline for our enterprise software products.

This is not a database-building or data collection role. The ideal candidate should be capable of managing the complete prospecting cycle:

Target Account Identification → Decision-Maker Mapping → Outreach → Qualification → Meeting Generation → Opportunity Handover → Pipeline Tracking

The role will work closely with the Sales, Marketing, Product, and Management teams to develop qualified business opportunities across India and international markets.

Key Responsibilities1. Lead Generation & Account Research

- Identify target companies based on industry, geography, company size, business requirements, and product fit.
- Research accounts and identify relevant decision-makers, influencers, and stakeholders.
- Build and continuously maintain a high-quality prospect database.
- Conduct account mapping across strategic target organizations.
- Validate prospect information and maintain accurate CRM records.

2. Outbound Prospecting
- Execute structured multi-channel prospecting through:
- LinkedIn / LinkedIn Sales Navigator
- Personalized email campaigns
- Cold calling
- Webinars and industry campaigns
- Digital prospecting platforms
- Develop personalized messaging based on industry, persona, and business requirements.
- Manage systematic follow-up sequences to improve response and meeting-conversion rates.
- Execute targeted email and LinkedIn campaigns with appropriate segmentation and personalization.

3. Lead Qualification & Meeting Generation
- Qualify prospects based on business need, product fit, decision-making authority, potential budget, and timeline.
- Conduct initial conversations to understand prospect requirements and business challenges.
- Generate qualified meetings for the Sales / Business Development team.




- Ensure complete and structured handover of qualified opportunities, including prospect background and interaction history.
- Follow up with prospects after initial meetings where required to maintain sales momentum.

4. Pipeline & CRM Management
- Record and manage all prospecting and lead-generation activities in the CRM.
- Track leads through different stages of the prospecting funnel.
- Monitor:
- Target accounts identified
- Decision-makers identified
- Outreach activity
- Qualified leads
- Meetings booked
- Opportunities generated
- Conversion ratios
- Campaign performance
- Maintain accurate CRM data and ensure disciplined follow-up.

5. Campaign & Market Development
- Support targeted campaigns across specific industries, products, and geographies.
- Plan and execute webinars, LinkedIn campaigns, email campaigns, and account-based outreach initiatives.
- Work with Marketing to develop relevant messaging and target audiences.
- Research new markets, competitors, industries, and customer segments.
- Analyze campaign performance and continuously improve prospecting strategies.

Must-Have Requirements

- 5+ years of experience in B2B Lead Generation, Sales Development, Inside Sales, Business Development, or Account-Based Prospecting.
- Strong experience in IT Products, Software Products, SaaS, or Enterprise Software environments.
- Proven track record of generating qualified leads and business meetings, not merely contact databases.
- Strong understanding of B2B enterprise sales cycles and decision-maker identification.
- Experience engaging senior stakeholders such as CXOs, CIOs, CTOs, IT Heads, Digital Transformation Heads, R&D; Heads, Quality Heads, Plant / Manufacturing Heads, and Procurement leaders.




- Hands-on experience with prospecting platforms such as:
- LinkedIn / LinkedIn Sales Navigator
- Apollo.io
- Crunchbase
- Clutch
- Upwork or similar B2B platforms
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or equivalent.
- Robust experience in cold email, LinkedIn outreach, cold calling, follow-ups, and meeting generation.
- Ability to independently conduct company research, account mapping, contact discovery, and lead qualification.
- Strong written and verbal English communication skills.
- Target-driven approach with the ability to work against measurable monthly and quarterly KPIs.

Preferred Domain Experience

Candidates with experience in enterprise solutions in any of the following areas will be strongly preferred:

LIMS | MES | QMS | PLM | ERP | SaaS | Manufacturing Software | Industry 4.0 | Digital Transformation | Engineering Software | Enterprise IT Solutions

LIMS experience is preferred but not mandatory. Strong enterprise software prospecting experience will also be considered.

Preferred Experience

- European, UK, US, or APAC markets.
- Manufacturing, pharmaceutical, chemical, automotive, aerospace, engineering, or industrial organizations.
- Account-Based Marketing (ABM).
- Email automation and sequencing platforms.
- GDPR-compliant B2B prospecting practices.
- Enterprise software sales involving longer sales cycles and high-value deals.

Key Performance Indicators

Performance will be measured on:

- Relevant target accounts identified
- Qualified decision-makers identified
- Outreach activity and response rate
- Qualified leads generated
- Qualified meetings booked
- Lead-to-meeting conversion rate
- Meeting-to-opportunity conversion rate
- Pipeline value influenced / generated
- CRM data quality
- Follow-up discipline

Quality of leads and opportunities will be prioritized over simply generating high volumes of contacts.

Educational Qualification

- Bachelor's degree in Business, Marketing, Engineering, IT, or a related discipline.
- MBA / PGDM in Marketing, Sales, or Business Management will be preferred.

📌 B Lead Generation & Sales Development Manager Software Products (India)
🏢 BASSETTI India
📍 India