Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone Recent Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us As a Lead - Customer Marketing Adoption Retention Programs you ll drive programs that help customers realize value faster adopt deeply and renew confidently Your north star help every customer reach value faster adopt deeply and renew confidently You ll design launch and scale lifecycle marketing programs that drive adoption reduce churn and set the foundation for expansion and advocacy This role sits within the Customer Marketing Advocacy team reporting into the Customer Marketing Manager of Lifecycle Retention Marketing and working cross-functionally with Customer Success Product Marketing Education and Sales Key Responsibilities Design and Execute Adoption Journeys Build and scale structured Pre-90 onboarding programs to accelerate activation and adoption across key product lines Create automated nurture journeys emails in-app prompts

📌 Lead - Customer Marketing (Bengaluru)
🏢 FreshWorks
📍 Bengaluru