ABOUT THE ROLE

INTRODUCTION –

This is a compelling prospect to lead the marketing function at Oxford
University Press (OUP) India, a globally respected institution committed to
delivering high-quality educational resources. As Marketing Director, you will
play a pivotal role in shaping the future of English, STEM, and Digital
education across India. This role offers the chance to drive meaningful impact
through strategic leadership, data-driven decision-making, and innovative
campaigns that align with OUP’s mission and values. It’s an exciting time to
join a purpose-driven organization that values excellence, collaboration, and
customer-centricity.

OPPORTUNITY –

As Director of Marketing, you will:

* Design and implement comprehensive marketing strategies to acquire new
customers and grow revenue across all product lines.
* Lead initiatives to enhance customer retention and satisfaction, ensuring
consistent revenue from existing users.
* Oversee customer service excellence, aiming for high Net Promoter Scores
(NPS) and long-term loyalty.




* Drive brand visibility through strategic campaigns and partnerships,
particularly in English language learning, STEM, and digital innovation.
* Leverage analytics and consumer insights to inform product development,
pricing, and marketing decisions.
* Build and lead a high-performing marketing team, fostering a culture of
growth, accountability, and innovation.

Your work will directly influence OUP India’s growth trajectory and reinforce
its leadership in the education sector.

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ABOUT YOU

ESSENTIAL CRITERIA

* Master’s Degree (MBA) in Marketing from a Tier-1 institution.
* Minimum 15 years of marketing experience, including at least 5 years in a
senior leadership role.
* Proven success in customer acquisition and retention strategies.
* Strong leadership and team development capabilities.
* Advanced analytical skills and experience using data

📌 Director, Marketing (India)
🏢 Oxford University Press
📍 India