Job Summary
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experience with agility and ease.
We're proud to have a diverse, global team where we value the individual and enrich our culture by considering diverse perspectives because we believe people power progress. Join us a Senior Digital Marketing Analyst and help us do what we do best: propelling business forward.
On this role you will use a mix of creativity and strong analytical skills, to understand website behavior, identify opportunities to drive an increase in conversion, revenue, and user experience, then develop and execute on a strategy to turn those ideas into an optimization and testing plan. Reporting to the Director of Web Strategy & Reporting, this role will partner closely with such groups as Demand Generation, Business Intelligence, Web & Digital, and Customer Experience & Design,



to understand the 'why' behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
In this role, you will:
- Partner closely with demand generation and product marketing teams to align your optimization strategy with their business goals and provide actional recommendations
- Monitor overall health of the business unit's digital presence, from journey analysis, analytics management, to optimization recommendations, all in alignment with SEM/SEO to deliver a holistic high-performing user experience
- Align corporate priorities and goals to product goals and sales targets such as MQLs (Marketing Qualified Lead) and Opportunity creation
- Drive creation of web strategy plan & overall digital roadmap, ensuring alignment with company/product strategy & business goals
- Identify areas for improvement and make recommendations to test, based on good understanding of the sales-marketing funnel performance
- Analyze the custom

📌 Senior Web Strategist (Bengaluru)
🏢 Progress Account
📍 Bengaluru