KPRC 2 is looking for a Branded Content Strategist to help build and scale a new generation of marketing solutions across broadcast, streaming, digital, and social platforms.

This role sits at the intersection of audience behavior, storytelling, and revenue — developing branded content and integrated campaigns that deliver measurable results for clients and drive recent revenue for the station.

This is a player-coach role, combining strategic leadership with hands-on creative involvement. You will lead campaign development while actively shaping content, messaging, and execution to ensure it performs.

This is not a traditional production or social media role. We are looking for someone who understands how audiences consume content and can turn that into marketing that drives results and revenue.

Key Responsibilities

70% Strategy, Revenue, and Campaign Ownership

Build and lead branded content and marketing strategies that generate revenue across social, digital, streaming, and broadcast platforms
Develop and execute integrated campaigns designed to drive engagement, audience growth,



leads, and measurable business results for clients
Partner with sales to shape and close client opportunities by translating needs into compelling, revenue-generating marketing solutions
Create and package scalable marketing offerings, including:
Social-first campaigns
Short-form video strategies
Sponsored content
Creator-style storytelling
Integrated brand partnerships
Own campaign performance end-to-end:
Define success metrics
Track results
Optimize to improve performance and revenue outcomes
Build repeatable, scalable solutions that can be sold across multiple clients and categories
Generate client-facing strategies and presentations that clearly connect content, audience, and business outcomes
Identify and develop revenue-generating branded content opportunities that extend Houston Life talent and station personalities beyond broadcast into social, digital, and platform-native camp

📌 Branded Content Strategist (India)
🏢 HT Expert Solution
📍 India