Job purpose

The position is that of frontline technical personnel who would primarily be
responsible for supporting the sale of wood coatings products ranging from
melamine to high end PU coatings in defined geography by providing products
trainings and briefings for all stakeholders, ensuring quality during
application process and handling complaints thereby, assisting in achieving
overall business objectives.

Business objective

•Aid frontline sales workforce in Retail and Project Sales by means of creating
awareness on wood coatings product features and selling points
Stakeholder Management
•Plan and conduct trainings on wood coatings products for Contractors,
applicators, architects and furniture manufacturers to impart technical clarity
and demonstrate product strengths
•Influence existing dealers as well as non-APL dealers in expanding product
portfolio and assist them in selling wood coatings products by means of
technical briefing sessions through shop meets
Market Intelligence:
•Aid Marketing function and Research and Technology function in conducting




product trials and building inferences on APL product strength vis-à-vis
products in the market
•Devise ways in which these product strengths can be communicated to the
consumers and influencers

Quality Assurance:

•Provide in office training as per requirements shared by verticals to ensure
right application of products at the site
•Perform the quality checks of wood coatings sample panels before providing to
stakeholders like contractors, architects etc.
•Design the collaterals of wood coatings products and improvise the content to
highlight product strengths
Customer Complaints
•Assist all the verticals in handling complaints related to wood coatings
products that could not be solved at their level
•Perform the analysis of customer complaints reported and design specific inputs
and interventions to avoid reoccurrence of complaints

Education

•B.Sc. in Chemistry or Diploma in Paint Technology
•Minimum of 5

📌 Wood Finish Technologist (Mumbai)
🏢 Asian Paints
📍 Mumbai