Job Description

Are you energized to deliver impactful marketing to help ignite love for LEGO in
the hearts of kids and adults?

Join us on an exciting journey to accelerate business growth via recruiting recent
consumers and shoppers into the LEGO brand in India

Core Responsibilities

Lead the digital marketing agenda, providing strategic input for campaign
development, and leading digital-first projects, that drive significant
engagement across priority India & Emerging Asia markets. More specifically, you
will:

* Drive Active Consumer Base by establishing LEGO play value proposition and
driving desire amongst consumers and shoppers

* Lead & influence a deep integration of the Digital agenda in marketing plans
and activities by using the OESP (Owned, Earned, Shared, Paid) communication
model to improve brand awareness and engagement

* Create highly effective and sufficient media campaigns by using media
expertise, local digital trends, and discussions with media agency of record
(Publicis)

* Help enhance LEGO brand presence on owned digital platforms (LEGO.com,
YouTube,



Instagram, SEM)

* Manage the LEGO Group's social media account and content calendar in India
and drive meaningfulness by creating content for local occasions and topical
moments

* Provide guidance to retail partners in the development of impactful digital
marketing campaigns linked to the aligned brand activation calendar and key
insights

* Collaborate strongly with multiple partners including internal Marketing
sub-teams, Sales teams, and central Marketing teams at the LEGO group

* Learn by tracking and analyzing digital marketing performance versus plan via
After Action Reviews, benchmarking executions from other business units &
other brands

* Lead relationships with external agency partners

PLAY YOUR PART IN OUR TEAM SUCCEEDING

This role is reporting to the BU Head of Marketing, sits in India & Emerging
Asia business unit (IEA BU), covering 5 key markets across the region. India is
a

📌 Senior Digital Marketing Manager (Mumbai)
🏢 the LEGO Group
📍 Mumbai