What Will You Drive
- Full-Funnel Growth: Design, launch, and optimize performance marketing strategies across the entire demand funnel from awareness to conversion and remarketing.
- Platform Mastery: Lead execution across Google, Metaowning channel mix, creative testing, audience strategies, and attribution.
- iOS Expertise: Build and scale high-performing campaigns within Apples privacy-restricted environment using SKAdNetwork, modeled conversions, and first-party data.
- Analytics & Measurement: Dissect funnel drop-offs, cohort behaviors, and conversion trends to inform campaign decisions. Solid comfort with data is a must.
- Outcome Orientation: Own core business metrics like CAC & ROAS. Drive growth with a sharp eye on unit economics.
- Stakeholder Management: Be the point person for platform reps (Google, Meta, Apple) and internal stakeholders (Product, Tech, Sales, Analytics team), tapping into betas, insights,



and performance audits.
- Hands-On Execution: This isn't a pure strategy role you'll be deep in the platforms daily, testing and tweaking for scale.

Who Are We Looking For
- Experience: 5-7 years of hands-on experience in performance marketing for a digital-first business (preferably eCommerce or marketplaces).
- Scaling: Proven track record of scaling iOS and web campaigns in privacy-first environments.
- Analytics: Robust analytical orientation Ad platforms, Excel, GA4, attribution tools (like Branch).
- Ownership: Experience managing large budgets (Over USD 1 Mn / year) and full-funnel strategy with measurable business outcomes.
- Stakeholders: Confidence working directly with Meta & Google

📌 Performance Marketing Lead (Gurugram)
🏢 Cars24
📍 Gurugram