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Job Description:
Role Overview:
The Sale Assocaite & Analyst – ISD will be responsible for driving demand generation, managing product portfolios, executing current product launches, and optimizing pricing strategies. The role will also oversee marketing operations to ensure seamless execution of activation plans aligned with business objectives.
Key Responsibilities:
1. Demand Generation & Activation
- Develop and execute integrated demand generation programs to drive pipeline growth and revenue.
- Plan and implement targeted activation campaigns across channels (digital, field, partner-led).
- Collaborate with sales teams to align marketing initiatives with customer acquisition and conversion goals.
- Track campaign performance and optimize for ROI.
2. Portfolio Planning & Management
- Manage and optimize the PSD product portfolio to ensure alignment with market needs and business strategy.
- Identify growth opportunities, gaps, and rationalization opportunities within the portfolio.
- Work closely with business, sales, and global teams to define portfolio roadmap.
3. New Product Launches (NPI)
- Lead end-to-end planning and execution of new product introductions.
- Develop go-to-market (GTM) strategies including positioning, messaging, and channel plans.
- Coordinate with cross-functional teams (sales, supply chain, regulatory, and technical teams) for successful launch execution.
- Monitor post-launch performance and drive corrective actions.
4. Pricing Management
- Drive pricing strategy and execution in alignment with market dynamics and organizational objectives.
- Analyze pricing trends, competitor benchmarks, and customer insights to optimize price positioning.
- Ensure pricing govern
📌 Sales Associate (New Delhi)
🏢 3M
📍 New Delhi