Overview

This role is a new position creation in the India eCommerce Marketing organization to factor working on Digital Merchandising on 6 Indian customers including Rapid delivery or E-commerce: Walmart, Amazon etc. The role will be based out of the ICC (India Capability Center, Hyderabad) and work very closely with Sydney LeCompte (Sr. Manager, Key Account Manager) based out of PepsiCo Canada office, daily. The associate will also interact with KAMs on aspects of Food and Beverages related to the business, as and when necessary. Within the GCC, the role will collaborate with the Performance Marketing team working the F&B; portfolio, the team reporting into Sarita Khanna, Deputy Director: Performance Marketing.

The main objective of this role is to maximize the presence of PEP items on eComm customers’ sites and ensure our items are visible and attractive to shoppers and machines (Search Engine Optimization). Its success is critical to the eComm org achieving its sales and share growth targets.



The purpose of this role is to execute best-in-class product content to shoppers and customers, and to help maintain content excellence through content score reporting. This role’s scope encompasses all PEP India brands, products, mainly across a focused list of customers (1-6) and also across all content in the CA retail landscape. This role is expected to ‘own’ content quality for Canada eCommerce.

Responsibilities

The Merchandising specialist is responsible for the presence of PEP assortment online, leading the maintenance of eCommerce customers’ websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all PepsiCo Canada brands for Food (Quaker and Frito-Lay) and Beverage’s business. In partnership with Digital Sales teams, he/she will ensure the correct digital assets are used for retailer websites, and ensure assets are distributed, and uploaded for current item launches and assortment enhancements.
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📌 Manager- Digital Merchandising (Hyderabad)
🏢 PepsiCo
📍 Hyderabad