Description
We are seeking a highly skilled and motivated professional to join our global Marketing Operations team. This is a high-impact role for someone who thrives at the intersection of data, technology and marketing and who can help build the infrastructure that will make our marketing campaigns smarter, lead management sharper and ABM more accurate. You will own the data and analytics layer across our demand generation, paid media, ABM and lead management programs as we scale our marketing technology capabilities globally. The ideal candidate will bring a strong analytical mindset, a collaborative spirit, and a passion for turning data into actionable insights that drive strategic decisions.
Responsibilities
- Collaborate with Commercial Operations and the global marketing team with respect to analytics delivery, Salesforce ecosystem enhancements, and best practices.
- Identify gaps in sales and marketing ecosystems and work with technical teams and business colleagues to plan, develop, test, and deploy solutions aimed at enhancing revenue growth and acceleration.
- Work closely with Director of Integrated Marketing to understand strategic goals, identify and define workstreams, and coordinate with service providers to outline work breakdowns, timelines, and quality benchmarks.
- Support the development of a global pipeline analysis, forecasting, and reporting initiative including contextualizing the data for business leadership.
- Help deliver Salesforce-centered and marketing projects with analytics focus.
- Implement intricate marketing attribution process to facilitate comprehensive reporting on Kroll customer journeys and projected outcomes.
- Maintain an in-depth understanding of how the marketing customer journey can impact sales outcomes and drive revenue.
- Collaborate with team members focused on Salesforce evolution, training and adoption, data management, and system administration.
- Collaborate with Commercial Operations to build and maintain ma
📌 Interactive Marketing Manager II (Mumbai)
🏢 Kroll
📍 Mumbai