JOB TITLE: Digital Marketing Manager
EXPERIENCE: 1-3 years
LOCATION:Gurgaon
COMPENSATION: 4-6 Lpa
INTERVIEW ROUNDS: 2
MODE OF INTERVIEW:Virtual
SHIFT TIMING: 10 to 7
NOTICE PERIOD: Immediate Joiner

ABOUT THE COMPANY
We specialize in harnessing IoT technology to obtain real-time machine data and predictive analytics, facilitating smarter energy management and optimization. Our team comprises skilled professionals in electrical, mechanical, and IT fields, focusing on enhancing the performance and energy efficiency of Diesel Generators, UPS, and Voltage Servo Stabilizers. With over 40 dedicated team members and 120 channel partners spanning 29 states, our presence extends from Bengaluru, Mumbai, Gurugram to international offices in Toronto. Currently, we are actively seeking a talented and experienced Digital Marketing Specialist to drive our digital marketing initiatives from our Gurugram office.

ABOUT THE ROLE
As a Digital Marketing Specialist, you will be responsible for planning and executing digital marketing strategies to generate leads and increase brand awareness.



Your primary focus will be on PPC, SEM, Linkedin Ads, Display Marketing, and Promotional Marketing channels to drive lead generation. You will work closely with the management and operations team to plan, optimize campaigns, analyze data, and implement strategies for maximum impact.

KEY RESPONSIBILITIES
- Develop and implement digital marketing campaigns to drive lead generation via PPC, SEM, Linkedin Ads - inMails, Display Marketing, and Promotional Marketing.
- Conduct keyword analysis and utilize SEO best practices to improve website visibility and organic traffic.
- Manage Google Adwords campaigns, analyze performance using Google Analytics, and create custom marketing dashboards for tracking key metrics.
- Utilize Hubspot, Zoho CRM, or similar tools for lead qualification and CRM management.
- Conduct A/B testing, implement drip marketing campaigns, and segment target audiences for personalize

📌 Digital Media Marketing Manager (Mumbai)
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