Overview
The Business Development Manager - CASA (Current Account, Savings Account) plays a pivotal role in driving the growth and success of banking organizations. This position is fundamentally responsible for developing and executing strategies to increase customer acquisition and retention while ensuring the profitability of CASA products. The manager will act as a liaison between various departments and the marketplace, identifying trends and opportunities that align with the bank's objectives. By fostering strong relationships with clients and stakeholders, the Business Development Manager will contribute to building a robust portfolio of CASA customers, enhancing the bank's reputation, and achieving overall business goals. The role demands a proactive approach, combining analytical skills and a deep understanding of customer needs to drive effective strategies in a competitive financial landscape.
Key Responsibilities
- Develop and implement comprehensive business development strategies focused on CASA products.




- Conduct market research to identify new opportunities for product promotion and customer acquisition.
- Establish and maintain solid relationships with existing and potential clients.
- Collaborate with marketing teams to create promotional campaigns for CASA offerings.
- Analyze competitor offerings and market trends to keep the bank's products competitive.
- Prepare financial and performance reports to track progress against business goals.
- Lead cross-functional teams in achieving CASA-related projects and initiatives.
- Identify and resolve issues impacting customer satisfaction or operational efficiency.
- Develop training programs for staff regarding CASA product features and benefits.
- Monitor regulations and compliance issues related to CASA products.
- Serve as a subject matter expert on CASA products within the organization.
- Attend industry events to network and promote the bank's offerings.
- Manage key accounts to ensure long-term s

📌 Business Development Manager (Ahmedabad)
🏢 Akshya Patra Services
📍 Ahmedabad