Role Overview
As a Digital Marketing Manager, you will own the growth of 3–4 premium fashion brands end-to-end. This is a leadership role where you’ll create strategies, guide creative direction, and oversee every stage of a brand’s digital journey—from content planning and advertising to conversion optimization and retention marketing. You will lead a small team of executives/designers and work directly with founders to achieve measurable growth.

Key Responsibilities
- Take complete responsibility for 3–4 assigned fashion brands (including saree brands), ensuring steady month-on-month growth.
- Create integrated digital marketing strategies covering content, paid ads, and retention flows.
- Plan, launch, and scale high-budget campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms, meeting ROAS and CPA goals.
- Oversee monthly content calendars (Reels, Stories, Posts) to keep brand messaging consistent.
- Manage product catalogs, checkout flows, and on-site conversion rate optimization (CRO).
- Set up and optimize WhatsApp and email automations,



including abandoned-cart recovery and re-engagement sequences.
- Track KPIs such as CTR, ROAS, CAC, and AOV. Present weekly/monthly reports with actionable insights.
- Guide and mentor a small team of marketing executives, content creators, and designers to deliver exceptional output.
- Coordinate with brand founders to align marketing actions with sales targets and creative vision.

Ideal Candidate Profile
- 2–4 years of proven digital marketing experience, preferably in fashion eCommerce or D2C brands.
- Strong understanding of Meta Ads, Google Ads, Shopify, and WhatsApp marketing.
- Ability to manage multiple brands/accounts simultaneously with transparent growth accountability.
- Blend of creative thinking and data-driven execution.
- Strong leadership and communication skills to manage a team and coordinate with clients.
- Passion for fashion and trends, with an eye for brand storytelling.

30-60-90 Day Mi

📌 Digital Marketing Manager (Tiruppur)
🏢 Wepix Digital Media
📍 Tiruppur